- Regular press office function
- General brand awareness
- Adaption and composing of press releases, individual distribution to target media
- Professional & friendly media relations (personal meetings, selective mailings
- Media requests handling
- Media monitoring and analysis
- Social Networking development and maintenance
- Press trips, TV trips arrangement followed by coverage
- Contacts with airlines, tourist boards and other third parties
- Adaptation of informational materials: booklets, leaflets, web-sites
- Event management: press lunches and dinners, media breakfasts, awards etc.
- Celebrity projects
- SMM bilingual
- Partnership marketing: affiliation with key luxury brands, sponsorship programs
- Strategic PR campaigns